Soft Honesty
With a focus on honest, natural, and sublime simplicity, we are excited to present the 2025 collection, which speaks to the essence of Fabula Living.
Med afdæmpede farver, lag af teksturer og den fineste new zealandsk uld indfanger de nye designs Rubus og Bjørk naturens stille skønhed. Sammen med klassiske designs, der nu også kommer i naturlige nuancer af grå, off-white og sandfarve, bidrager de til kollektionen med kompromisløs kvalitet og tidløs, moderne stil.
Björk, our first sumak-knotted rug, is a testament to our steady, gentle approach to innovation. With meticulous craftsmanship, we’ve created a rug that combines a unique, knit-like look with excellent structure and durability.
This gradual renewal ensures an ongoing refinement across the entire collection building upon its own heritage.
Committed to craftsmanship and inspired by nature, we continue to refine and renew to create soft, warm textures and tactile comfort as calming, versatile, and harmonious additions to any space.
The essence in our design lies in the creative process, a delicate dance of selecting premium wool paired with muted, natural colours resembling the Nordic landscape. Passion and patience, the intricate weaving patterns, meticulous details, and rigorous testing, are infused in each design. Our design philosophy celebrates the quiet strength of timeless design. What looks easy on the eye - our simple, contemporary Nordic design - is the result of a complex process, where we continue to embrace different ancient weaving techniques to create the best of the best.
The unique, organic look and feel of each rug is built on designer Jens Landberg Schrøder’s decades of experience and dedication to getting stuck into every detail. From selecting the right cotton for the warp to combining wool and designing the weaving structure, this meticulous approach lays the foundation for the high-quality craftsmanship that defines all our rugs.
The finishing touch is the sublime colour and shade, developed in collaboration with renowned colour expert and designer Lisbet Friis.
Whether we create pattern or mono-coloured design, our rugs always display intricate details, layers of structure, and muted, natural hues inspired by the Nordic landscape.
From the careful sourcing of top-quality wool to the hands-on craftsmanship, our daily approach is rooted in transparency and genuine care for both the environment and people. Each rug reflects our belief in honest design, quality, and natural simplicity.
Whenever possible, our pieces are made with natural materials, authentic techniques, and sustainable solutions, never compromising on durability, beauty, and the integrity of the design and production process.
The uniqueness of our hand-crafted rugs, from high-pile pieces to kilims with their intentionally imperfect details, goes beyond aesthetics. Each rug carries the stories of cultures from around the world, offering a deep connection to old traditions and our Scandinavian roots.
Our rugs are more than just design - they are pieces of history, embodying timeless qualities. We strive to build on tradition, creating lasting designs that not only honour the past but also carry it forward, becoming classics along the way.
Wool is the foundation for the warmth, comfort, and longevity that our rugs bring to any space. We source the finest quality wool from New Zealand, known for its soft, resilient fibres and the best quality.
We carefully balance raw and hand-spun yarns in our weaving process to achieve a layered, organic texture and mix with viscose and linen to enhance the qualities of the wool.
Hand-dyeing strikes the balance of deep richness and natural, earthy colour tones, which is our signature.
The wool’s natural structure holds onto dyes well, ensuring that rugs maintain their beauty over time, even with wear and sunlight exposure.
Our rugs are designed in Denmark and hand-made in India with attention to detail from the drawing board to the weave. We work with a trusted team of highly skilled artisan men and women in India.
With their unparalleled crafts and skills building on ancient dyeing, spinning and weaving techniques passed down through generations, they bring to life our often challenging commitment to consistently perfecting the quality.
Through the lens of our modern Scandinavian aesthetics, we are always exploring how we can use various ancient weaving techniques from India and Persia, to update, renew and improve quality, design and production.
By combining this ancient craftsmanship with a modern approach, we create pieces that bring warmth, personality, and a distinct sense of character to every space. All our rugs are hand-woven with slight imperfections, which make each one unique.
All our rugs are hand-woven and therefore have small irregularities that make each rug unique.
Der perfekte Teppich ist eine Kombination aus wunderschöner Struktur, einmaligem Muster mit kräftigen Farben oder natürlichen Erdtönen, die den Stil in Ihrem Zuhause hervorheben und ergänzen. Dabei ist nicht nur die richtige Größe des Teppichs entscheidend, sondern auch das Bewusstsein, dass ein Teppich einen Raum verwandeln kann. Daher bieten wir die meisten unserer Designs in Maßanfertigung an.
REFRESH…RENEW…REUSE…
Mit unserer wachsenden Kollektion von Läufern, bieten wir unzählige Möglichkeiten, mit zeitlosen Streifen in einer Vielzahl von staubigen Rosa-, Rot- und Bränden Farben, tiefen, warmen Anthrazitgrau-Tönen, Schattierungen von Blau und Grün, Erdtönen und sanften Nuancen, wie dem Farbspiel an einem Strand, einzurichten.
Fabula Living repräsentiert die skandinavische Einfachheit. Hier fliessen traditionelle Techniken und bahnbrechende Qualitäten mit den zeitlosen und modernen Teppichen zusammen: Ein Gruss an Design und Qualität.
Der perfekte Teppich ist eine Kombination aus wunderschöner Struktur, einmaligem Muster mit kräftigen Farben oder natürlichen Erdtönen, die den Stil in Ihrem Zuhause hervorheben und ergänzen. Dabei ist nicht nur die richtige Größe des Teppichs entscheidend, sondern auch das Bewusstsein, dass ein Teppich einen Raum verwandeln kann. Daher bieten wir die meisten unserer Designs in Maßanfertigung an.
Die renommierte dänische Textildesignerin Lisbet Friis arbeitet nicht nur seit vielen Jahren mit uns zusammen, sondern spielt auch eine wichtige Rolle bei der Umsetzung unserer ideen eines schlichten, markant skandinavischen Stils.
